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7 Tips For Leveraging Social Technology For Nonprofits
What is social technology? Social Technology are tools that enable us to easily create, share, and connect with each other. A few well known examples would be YouTube, Facebook and Twitter. As the economy slows down and nonprofit budgets get tighter, it’s crucial that you find alternative ways to communicate with potential donors, volunteers and communities.
The following are ways organizations can score more fans by utilizing social technology:
1. Personify your Organization
Create a public profile about your organization and tell your story. People can relate to stories and begin discussions from your point of view.
2. Use Social Networks to Build a Following
Create profiles of your organization on different social networks. Connect with other groups and once you build your presence, begin a conversation and encourage interaction.
3. Start a Blog on Your Website
Write about what your organizations goals are and how you’re going to achieve them. Make sure to be consistent and post quality blogs on a regular basis. In addition, be sure to post comments on other blogs that cover similar issues.
4. Use RSS
All of your blog traffic must have an RSS feed. RSS allows your information to reach your audience through their chosen media.
5. Get Organized and Network
Use your social connections to have Meetups Meetup.com or Tweetups. Arrange a quick event that your social media followers can attend in the real world.
6. Use Collaboration Software
Use a social technology platform that helps you to organize, interact, share and manage your daily work activities from anywhere at any time. Read the rest of this entry »
Globalisation And Primary Education Development In Tanzania: Prospects And Challenges
1. Overview of the Country and Primary Education System:
Tanzania covers 945,000 square kilometres, including approximately 60,000 square kilometres of inland water. The population is about 32 million people with an average annual growth rate of 2.8 percent per year. Females comprise 51% of the total population. The majority of the population resides on the Mainland, while the rest of the population resides in Zanzibar. The life expectancy is 50 years and the mortality rate is 8.8%. The economy depends upon Agriculture, Tourism, Manufacturing, Mining and Fishing. Agriculture contributes about 50% of GDP and accounting for about two-thirds of Tanzania’s exports. Tourism contributes 15.8%; and manufacturing, 8.1% and mining, 1.7%. The school system is a 2-7-4-2-3+ consisting of pre-primary, primary school, ordinary level secondary education, Advanced level secondary, Technical and Higher Education. Primary School Education is compulsory whereby parents are supposed to take their children to school for enrollment. The medium of instruction in primary is Kiswahili.
One of the key objectives of the first president J.K. Nyerere was development strategy for Tanzania as reflected in the 1967 Arusha Declaration, which to be ensuring that basic social services were available equitably to all members of society. In the education sector, this goal was translated into the 1974 Universal Primary Education Movement, whose goal was to make primary education universally available, compulsory, and provided free of cost to users to ensure it reached the poorest. As the strategy was implemented, large-scale increases in the numbers of primary schools and teachers were brought about through campaign-style programs with the help of donor financing. By the beginning of the 1980s, each village in Tanzania had a primary school and gross primary school enrollment reached nearly 100 percent, although the quality of education provided was not very high. From 1996 the education sector proceeded through the launch and operation of Primary Education Development Plan – PEDP in 2001 to date.
2. Globalization
To different scholars, the definition of globalization may be different. According to Cheng (2000), it may refer to the transfer, adaptation, and development of values, knowledge, technology, and behavioral norms across countries and societies in different parts of the world. The typical phenomena and characteristics associated with globalization include growth of global networking (e.g. internet, world wide e-communication, and transportation), global transfer and interflow in technological, economic, social, political, cultural, and learning areas, international alliances and competitions, international collaboration and exchange, global village, multi-cultural integration, and use of international standards and benchmarks. See also Makule (2008) and MoEC (2000). Read the rest of this entry »
Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level
By now, most businesses know how vital social media marketing is for their bottom line. From keeping a pulse on your customers’ experience to branding your company to promoting your products and services, social media marketing allows you to do so much for so little.
Yet, one of the main complaints businesses cite about staying on top of their social media marketing efforts is the time involved to do so. They feel that someone has to be tied to the computer 24/7 to make the effort effective. Fortunately, with today’s mobile applications and technology, social media marketing is being reborn as a mobile experience – a mobile social media marketing initiative, so to speak.
As more people realize and embrace the fact that social media marketing is a real time experience rather than a “wait till I get to my computer” experience, they’re taking advantage of the processing power today’s mobile phones have to offer. So while real time does mean you have to have your computer with you at all times, that computer is now your cell phone, not your laptop or desktop.
Why should businesses focus on mobile social media marketing? Consider this: Right now around the world, 1.1 billion people use the internet, 1.4 billion people watch television, and 2.2 billion people use mobile phones. So if we look at the power of social media going mobile, we quickly see that it has the potential to be more powerful than television watching, simply because it’s interactive and with you at all times.
The Driving Forces
Both technology and people are driving the prevalence of mobile social media. One of the basic human needs since the dawn of time is to connect with others. Additionally, today’s increased processing power, bandwidth, and storage available on mobile devices enables people to have better audio and video capability on their phones. This means people can communicate with their phone more effectively, in a way that goes beyond your basic phone call. And any time technology allows you to communicate and connect better, you have a revolution. From smoke signals to telegraphs to telephones to cell phones to the mobile social media, all are evolutions that cause revolutions. Read the rest of this entry »